THE $40 BILLION DOLLAR LIE

Last Year, Americans spent more than $40 BILLION on diets and weight loss products!

According to the Nutrition Business Journal, the supplement industry reached an all time high of $16.1 billion in sales. 1,000 different manufacturers produce about 20,000 different products, which are consumed by 100 million people!

With all this money at stake, these weight loss companies will tell you anything to get you to buy their products. They’ll even lie to you face!

The Methods That Most People Use To Lose Weight DO NOT WORK!! Only About 5% Of All People Whom Lost Weight Gain It All Back.

Americans, in particular, are fatter than ever and this obesity epidemic is only going to get worse unless they take charge of their own health. You can do something about it! The Surgeon General and the Center for Disease Control (CDC) tell us that more than 120 million Americans - 60% of the adult population - are overweight! Statistics from the CDC also prove that the problem is getting worse. What does this mean??? This means that the way people are dieting is not only ineffective, it’s less effective than ever before! Why?

Because It’s Simply Not Possible To Lose Fat The Way Most People Are Trying To Do It!
Mother Nature is a truly amazing teacher and all we need to do is learn from her. If you’re like most dieters, the reason you’re having such a hard time getting leaner is because you’re using methods that physiologically cannot work. Not only that, but actually, you could be destroying your metabolism in the process! If you continue slowing down your metabolism with faulty nutrition practices, it’s going to get harder and harder to get lean in the future.

Back in the day, when we were living in the stone age…you know…. like as near as say….oh, 50 years ago…when nobody had a cellular phone and the calculator-if even that-was the closest thought to a computer, people thought that smoking was cool. Fashion magazines and models started to emerge and gain in popularity. Then fad diets enter the stage. Now people are trying anything they can to look skinny and not thinking about their health in the process. Fast forward to NOW, we, in the enlightened age (?), as science develops quicker and quicker and results of the fad diets are documented, researched and studied, know better….Or, at least we are beginning the process of becoming better informed because resources can be (easily) verified, and we learn about our own body and educate ourselves, through sources, such as the one you’re reading right now for instance. Nearly all of the popular diet programs today (from yesterday rather!..time for change) suffer from the same fatal flaws. People who are unsuccessful at losing fat are repeating the same mistakes over and over again, all the while expecting to see different results.

Don’t be in such a hurry! (I know it’s hard to swallow), but taking off the fat, in a healthy way, is going to take time. Remember, you didn’t put the fat on in a few weeks, its taken months and maybe years to accumulate. If you go on a crash diet/exercise regimen you’ll burn out quickly and end up yo-yoing up and down and probably up more than you get down. This is a VERY dangerous approach. You will achieve effective and lasting results by adhering to some basic rules but you must take this on at a deliberate and measured pace so that your brain has the time to adjust to new behavior as you make modifications in your life.

Successful natural bodybuilders do things differently than the 95% of dieters who fail. The bodybuilder’s way to fat loss allows you to shed fat while keeping your lean body mass - and that’s the key to your success - maintaining your muscle and maximizing your metabolism so you burn fat 24 hours a day - even while you sleep.

So don’t listen to all the nonsense from the weight loss companies whom want you to purchase their products that don’t work. All you need to do is understand how the human body functions. You have to work with your metabolism, not against it. Most diets restrict necessary foods or calories. If you ‘starve’ yourself, then your body goes into survival mode. It starts to slow your metabolism. What happens when you slow your metabolism? You require less calories to function, which means that you’ll need to consume less calories to lose weight. What you really want to do in order to lose weight is to speed up your metabolism. How do you do that, you ask? Eat more often! This is the opposite of starving…you should never allow yourself to ‘go hungry’.

The challenge is in the food choices and the portions you consume. To have a healthy body, you must consume quality carbohydrates, protein, and fat. Stay tuned.